Deadwood Gulch Gaming Resort
We have used PryntComm almost exclusively for over two years now. I stay with them not only because of their top quality work, helpful input and competitive prices, but because of their outstanding customer service! I can’t tell you how many times I have had something come up or get changed at the last minute that affected a print job that we absolutely HAD to have printed and in the mail “yesterday” – and they always come through for us. Plus they do it with such a friendly and positive attitude. ~Sarah Hansen
Variable Data Printing
Variable data marketing (or 1 to 1 marketing) is used by businesses who need to custom tailor campaigns.
Custom tailoring can involve anything from personalizing the copy to switching graphics depending upon what the demographic target might look like. It’s all done on one press run without changing plates.
This involves using as much information in your marketing pieces as you can to match your target audience because the more relevant you can make it to the person(s) you are trying to reach—the more likely they are to open and read your information. The more relevant the information is to them—the more likely they are to respond to your offer or request! The higher your response rate—the more successful your campaign becomes!